Brand3 is published by Triple Strength, a creative studio focused on graphic design, branding, environmental design and interactive web development. Editorial content and submissions are intended to provide insight and inform our readers of new advancements in branding and related fields.
Brand3, or Brand Cubed if you prefer, attempts to cast a distinct light on three components integral to creating brands—aesthetics, storytelling and functionality—each of which could easily merit their own blog.
Aesthetics
There’s no mistaking a great brand’s evocative style or its affect on the senses. The look and feel of a distinctive brand is instantly recognizable. What do we associate with brands? What makes a brand appealing? Who makes the magic?
Storytelling
Whole cultures have advanced thanks in part to the ancient storytellers entrusted with interpreting a tribe’s “brand.” Great narrative seeks a person’s interest and permanent lodging in the memory of millions. It’s the important cognitive stuff—the content—so are we listening, and to whom?
Functionality
With every new invention in the field of communications Marshal McLuhan’s insightful “The medium is the message” grows increasingly prescient. Online, on packaging, or on the radio, the form by which information is conveyed is inseparable from the message being received. Does the medium serve a purpose? Alter perceptions? We’ll share our experiences…
…we invite you to share yours.
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