New Look, Same Great Taste
It’s been a long, busy summer and we here at Triple Strength have been inundated with work in both print and web, hence the blog silence. In between all the client work, we were able to spend some time on our own identity. First was with a re-imagining of the Triple Strength icon. In the past we’ve used the Triple Strength ‘Burst,’ but in moving forward, much like the astronauts and/or apemen in 2001: A Space Odyssey, branding will now be done with the TS ‘Monolith.’ 
The new identity symbolizes strength, stability, and structure. Enhancing these three ideals, supplementary graphics include elements such as diamond plate textures and tetris-style block accents. Further redesigns will be coming along as the days get shorter, and the leaves change from green to orange. Look for other new TS identity pieces such as brochures, marketing materials, and a completely redesigned web site in the coming months. We’ll also be putting forth extra effort to Brand3, in order to keep you posted on the latest happenings and goings on. So, as my new favorite player for the Cincinnati Bungles, Ocho-Uno, has said…get your popcorn ready!
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Bold and elegant. Very nice.
[...] stated in a previous Brand3 exclusive, we’ve been hard at work the past couple months updating other Triple Strength marketing and [...]
[...] the updated identity and marketing pieces that we’ve been rolling out over the past few months, our web site was [...]