Investors Rule!
Charles Schwab! “Talk to Chuck!” the award-winning campaign introduced by Euro RSCG Worldwide in the fall of 2005 recently took on a new look. The new “Investors Rule” TV spots feature Schwab “investors” digitally animated using “millions” of tiny dialog balloons created by San Francisco-based Mekanism. Previous spots were widely recognized for their distinctive rotoscoping animation technique originated by Mekanism and illustrator, Aaron Sacco. Personally, I prefer the new look to the original rotoscoping technique which struck me as grotesque.
Best of all, the Charles Schwab brand is suddenly more vibrant. There’s an expanded color palette—a rainbow collection of chroma-rich hues—used to fill the oft repeated dialog balloons with passion comparable to an investor’s dream. The full spectrum of colors associated with the Schwab brand is indicative of the wide spectrum of investment strategies available to young and old, conservative and aggressive individual investors.
Charles Schwab now owns the dialog ballon just like Target owns the red bullseye. If you’re questioning whether this discount brokerage firm’s claim to dialoging with investors is a credible one, visit their website and see for yourself. One nifty tool is the Schwab Portfolio Checkup that enables Schwab investors and non-Schwab investors alike to compare their current investments with their overall aims. If you have any other questions, just call Charles Schwab at 800-435-9050. They’ll be happy to talk with you!
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Wow! The commercials are awesome, but I am not really impress with its web site. The homepage is tiny and so much information cramped into it. It would be great if they expand that rainbow palette to its site for the connection. I like how Target uses its brand and color across its publications including the web site: http://www.target.com/
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